Seventeen Energy: Powering Tomorrow, Today

Brand Values:

1. Sustainability: Committed to providing clean, renewable energy solutions for a greener future.

2. Innovation: Harnessing cutting-edge technology to drive progress and efficiency in the energy sector.

3. Youth Empowerment: Advocating for the needs and concerns of future generations in our pursuit of sustainable development.

4. Community Engagement: Collaborating with local communities to promote environmental stewardship and social responsibility.

Mission Statement: Seventeen Energy, are on a mission to revolutionise the energy industry
by delivering sustainable solutions that not only power our present but safeguard our planet for generations to come. Inspired by the 17 Sustainable Development Goals of the United Nations, they are dedicated to driving positive change and creating a brighter, more sustainable future
for all.

Logo: The design behind the logo was to embody the essence of the brand's mission and values. The number 17, inspired by the UN's Sustainable Development Goals, serves as a powerful symbol of there commitment to addressing global challenges. Within the negative space of the logo, a wind turbine emerges, representing the focus on harnessing renewable energy sources. This visual identity reinforces the dedication to sustainability and innovation, while also resonating with people as a recognisable icon of clean energy.

Logo Explanation: In designing the logo for Seventeen Energy, I envisioned a versatile identity that could evolve over time while maintaining its core essence.

Symbolism of the Number 17 and Wind Turbine: The logo features the number 17 intertwined with a wind turbine silhouette, symbolising the brands commitment to sustainability and renewable energy. This combination encapsulates their mission and values, serving as a powerful visual representation of the brand.

Iconic Identity for the Future: Recognising the need for adaptability and scalability, I designed the logo to offer a choice of an icon that can eventually serve as the main identity. By integrating the icon within the typography version of the logo, I aimed to familiarize audiences with its presence and significance. This strategic approach enables people to associate the icon with our brand gradually, laying the groundwork for its future role as the primary identifier.

Building Brand Recognition: Through consistent use of the logo across various touchpoints, including both the typography version and the icon, we aim to build strong brand recognition and resonance with our audience. As our brand evolves and matures, the icon will emerge as a central element of our visual identity, reflecting our continued dedication to innovation and progress in the field of sustainable energy.