DOLCE & GABBANA : STORE WIDE MULTI-CHANNEL CAMPAIGN, TO SUPPORT A DOLCE & GABBANA COLLABORATION
PHOTOGRAPHY / FILM / DESIGN DIRECTION
Dolce & Gabbana x Harrods: A Celebration of Family and Style
In collaboration with Dolce & Gabbana, Harrods presents a campaign that captures the essence of joy when family comes together. This vibrant celebration unfolds across multiple platforms, inviting everyone to revel in the unique blend of luxury and familial bonds.
Campaign Highlights:
Stills in Harrods Magazine: Explore Dolce & Gabbana collections through captivating visuals in Harrods Magazine.
Window Vinyls on Brompton Road: Engaging storefront displays along Brompton Road showcase the collaboration's elegance and style.
Emotive Film: Watch the story unfold on in-store digital screens, across all digital platforms, and Dolce&Gabbana's social channels.
Showcasing Elegance: The campaign seamlessly integrates Dolce & Gabbana's style with the warmth of family gatherings. Harrods Magazine serves as a canvas, highlighting the collections and bringing them to life through visually stunning stills. The storefront windows on Brompton Road become a dynamic exhibit, drawing attention to the exquisite collaboration.
Digital Immersion: Step into the world of Dolce & Gabbana x Harrods with the emotive film. Whether on in-store plasma screens, digital platforms, or Dolce&Gabbana's social media, the film weaves a narrative that encapsulates the joy of family reunions and the elegance of the collaboration.
Amplifying Presence: The campaign extends its reach beyond the Harrods audience to Dolce&Gabbana's social platforms, creating a shared experience for a broader community. The collaboration becomes a conversation, connecting with fashion enthusiasts and those who appreciate the beauty of family moments.
Conclusion: Dolce & Gabbana x Harrods campaign is more than a collaboration; it's a celebration of family, style, and shared joy. From the pages of Harrods Magazine to the vibrant windows on Brompton Road, and the captivating digital narrative, this collaboration invites you to embrace the beauty of togetherness in the lap of luxury.
CREDITS: PHOTOGRAPHY DIEGO MERINO. FILM DANIEL BURDETT. STYLING BECKY PALMANO & POPPY ROCK. CASTING EMMA SOMPER. PRODUCTION WENDY HINTON.
