REUNIONS: STORE WIDE MULTI-CHANNEL CAMPAIGN, TO CELEBRATE THE END OF LOCKDOWN IN 2021. PHOTOGRAPHY / FILM / DESIGN DIRECTION
REUNIONS
One destination, every occasion
The Reunions campaign at Harrods is was all about coming together after UK lockdowns. With the tagline "One destination, every occasion," we wanted to inspire our diverse audience to get ready for memorable reunion parties.
Campaign Highlights:
Stills on vinyl: Engaging visuals on store windows along Brompton Road.
Emotive film: Played in-store and on all digital platforms.
Print media: Featured in magazines and newspapers for wider reach.
Impact: The campaign created buzz and anticipation. Passersby on Brompton Road expressed excitement for upcoming reunions. The emotive film gained traction on social media, showcasing Harrods as a brand that understands and celebrates shared moments.
Conclusion: Harrods Reunions campaign is a heartfelt celebration of connections. It invites everyone to find their perfect destination for joyful occasions at Harrods – where memories are made, and reunions are celebrated in style.
CREDITS PHOTOGRAPHY: AGATHA POSPIESZYNSKA. STYLING: ELIZABETH REYNOLDS & JACK REID. CASTING: EMMA SOMPER. PRODUCTION: WENDY HINTON & KIM REDDISH.
