H BEAUTY: A MULTI-CHANNEL CAMPAIGN, BRANDING AND DESIGN. TO LAUNCH A NEW ‘BEAUTY’ FOCUSED BRAND WITHIN HARRODS.
PHOTOGRAPHY / FILM / DESIGN
H BEAUTY
’H Beauty is my beauty’
Celebrate the debut of 'H Beauty,' Harrods' first beauty store. This impactful campaign highlights diversity and inclusivity, resonating across social media, press ads, Brompton Road displays, and editorials in external publications, Harrods' magazine, and website.
Key Elements:
Diversity Showcase: 'H Beauty' isn't just a store; it's an ode to individual beauty. The campaign spotlights the vast offerings catering to everyone.
Digital Impact: Engaging social media visuals and narratives build an inclusive online community, reflecting the richness of 'H Beauty.'
Street Presence: Brompton Road becomes a visual feast, capturing 'H Beauty's' commitment to diverse beauty needs and preferences.
Elegance in Print: Striking stills grace press ads, breaking traditional beauty standards. Editorials in various publications and Harrods' own platforms emphasize the store's trailblazing approach.
Outcome: The 'H Beauty' campaign not only marks a Harrods milestone but sets a new beauty industry standard. Social media buzz, Brompton Road displays, and editorial coverage position 'H Beauty' as a destination celebrating every individual's beauty.
In Essence: The 'H Beauty' launch is a bold embrace of diversity. From the digital vibrancy to the street displays, the campaign invites everyone to explore their unique beauty journey at 'H Beauty,' where beauty knows no boundaries.
CREDITS: FILM DIRECTOR; DRUE BISLEY. FILM & SCRIPT CO-DIRECTORS; BARNEY PICKARD, KATIE SERVICE & OLIVIA DE COURCY. DOP; RUARAID ACHILLEOS. PHOTOGRAPHY; BENJAMIN MADGWICK. CASTING; AAMØ CASTING. SET & PROP STYLING'; CASEY CAREY, PRODUCTION WENDY HINTON, CHARLOTTE SANKEY.
