HARRODS MAGAZINE - RE-DESIGN / TYPOGRAPHY / PHOTOGRAPHY DIRECTION
Harrods Magazine Redesign: Elevating the Art of Discovery
In response to the dynamic landscape of social media's demand for instant updates, Harrods Magazine is embarking on a transformative journey. Recognizing the need to adapt, the magazine is evolving into a curated portfolio of inspiration, desire, and adventure—an exquisite coffee table collectible that transcends traditional commercial publications.
Key Changes:
Journey of Discovery: Harrods Magazine is no longer just a source of information; it's a journey. Evolving from a newsstand approach, it becomes a beacon of discovery, inviting readers into a world of inspiration and desire with every turn of the page.
Showcasing Excellence: The redesign focuses on showcasing the pinnacle of Harrods' offerings, both in-store and online. Every issue becomes a visual showcase of the very best products, reflecting the luxury and sophistication synonymous with the Harrods brand.
Brand Reinforcement: Over the past decade, Harrods Magazine experimented with various fonts for its masthead. The redesign pivots to re-establish the iconic Harrods brand logo. This strategic decision aims to reconnect readers with the brand's enduring legacy, offering a seal of excellence that defines Harrods.
Consistent Branding: The Harrods brand logo will consistently appear in its signature gold hue, providing a visual anchor for readers. This consistency reinforces the brand identity, fostering a sense of trust and reliability in the publication.
Impact:
The redesigned Harrods Magazine is not just a publication—it's an immersive experience. As a desirable coffee table collectible, it captures the essence of Harrods' luxury offerings. The intentional focus on the brand logo and color adds a touch of sophistication, resonating with readers and ensuring that each issue is a timeless keepsake.
Conclusion:
Step into the refined world of Harrods Magazine—your passport to inspiration, desire, and adventure. With its redesign, the magazine is not merely reporting; it's curating an unparalleled experience, reflecting the pinnacle of Harrods' offerings and reinforcing the enduring legacy of the brand.
