TASTE REVOLUTION: A PRESS CAMPAIGN TO LAUNCH THE NEW FOOD HALLS IN HARRODS. INCLUDING STILLS AND FILM FOR PRINT AND DIGITAL PRESS MEDIA.
PHOTOGRAPHY / FILM / DESIGN DIRECTION
The Taste Revolution: Unveiling Culinary Excellence at Harrods
Experience a culinary journey like never before with 'The Taste Revolution' press campaign, spotlighting the extraordinary creations from Harrods' renowned and award-winning chefs. This enticing campaign graces Harrods' windows as captivating vinyl displays and transforms the food halls into immersive realms of decoration and promotion. The accompanying film, a visual feast in itself, takes centre stage across various social media channels and paid advertising.
Campaign Highlights:
Window Elegance: Harrods' windows adorned with stunning vinyls bring 'The Taste Revolution' to life, enticing passersby with glimpses of the gastronomic wonders within.
Food Hall Ambiance: The campaign seamlessly extends into the heart of Harrods – the food halls. Here, it becomes both decoration and a promotional spectacle, creating an inviting atmosphere for culinary exploration.
Digital Showcase: The accompanying film, a masterpiece in motion, spreads the taste revolution far and wide. Social media channels and paid advertising platforms become canvases, sharing the culinary artistry with a global audience.
Outcome: The Taste Revolution press campaign doesn't just celebrate food; it transforms Harrods into a haven for gastronomic excellence. From the elegance of window displays to the immersive food hall experience and the dynamic reach of the film online, the campaign is a symphony of flavors and visuals.
In Conclusion: Join us on a journey through 'The Taste Revolution' at Harrods, where every dish is a masterpiece and every bite is an experience. Explore, indulge, and savor the revolution
of taste.
CREDITS: PHOTOGRAPHY (FOOD): MOWIE KAY, PHOTOGRAPHY (REPORTAGE) BENJAMIN MC MAHON. FILM DIRECTOR: DANIEL BURDETT
