Flow and Paddle
Inspired by the exciting and ever growing world of adventure. Flow+Paddle yoga, paddle boarding and hiking retreats have gone from strength to strength.
The branding brief was to create a design and photography direction that gave a sense of adventure and showcased the individual activities.
The identity itself needed to feel timeless, simple and clean, so it could be transferable in print and digital, with a secondary icon ident for merchandise and smaller representation.
Website design
Brochure design
Tote bags