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https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/862a6ccc-8697-4a45-bdfc-f67fe427088a/Screenshot+2022-01-10+at+14.04.32.png Reunions - REUNIONS One destination, every occasion The Reunions campaign at Harrods is was all about coming together after UK lockdowns. With the tagline "One destination, every occasion," we wanted to inspire our diverse audience to get ready for memorable reunion parties. Campaign Highlights: Stills on vinyl: Engaging visuals on store windows along Brompton Road. Emotive film: Played in-store and on all digital platforms. Print media: Featured in magazines and newspapers for wider reach. Impact: The campaign created buzz and anticipation. Passersby on Brompton Road expressed excitement for upcoming reunions. The emotive film gained traction on social media, showcasing Harrods as a brand that understands and celebrates shared moments. Conclusion: Harrods Reunions campaign is a heartfelt celebration of connections. It invites everyone to find their perfect destination for joyful occasions at Harrods – where memories are made, and reunions are celebrated in style. CREDITS PHOTOGRAPHY: AGATHA POSPIESZYNSKA. STYLING: ELIZABETH REYNOLDS & JACK REID. CASTING: EMMA SOMPER. PRODUCTION: WENDY HINTON & KIM REDDISH. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/3d7a4011-6b3b-47b4-8035-8c81a4a14980/RE-UNION+SCREENS.png Reunions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/54f53b19-b606-4a5e-a152-f529c23743fe/16_WW_SHOT_HARRODS_REUNIONS_7.png Reunions https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/2a50d1c6-f60f-4712-b53f-ea52764922bb/16_WW_SHOT_HARRODS_REUNIONS_5.png Reunions https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/ab71a82f-711c-499b-b8e0-01d79ea44278/16_WW_SHOT_HARRODS_REUNIONS_2.png Reunions https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/a83a5bb3-c1ee-4d58-b3b9-b52aabfa755b/16_WW_SHOT_HARRODS_REUNIONS_4.png Reunions https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/b0e4eeb6-61fb-4a67-9535-098d8e297785/16_WW_SHOT_HARRODS_REUNIONS_6.png Reunions https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/2978f2ec-d51c-4355-88b0-00e69c0da9c1/16_WW_SHOT_HARRODS_REUNIONS_4620.png Reunions https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/3f1f71ac-b06b-45f2-bae9-8fcf36a21015/16_WW_SHOT_HARRODS_REUNIONS_4620.png Reunions https://barneypickard.com/cartier daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/fcd8ac88-6865-4118-9a89-9bd52e289407/cARTIER+SQUARE-PORT.png Cartier - Cartier x Harrods: Unveiling Luxury on Social Media Experience the magic of Cartier's new Harrods boutique through our captivating social media campaign. A stunning film takes center stage, shared on Cartier and Harrods.com, Instagram, and Facebook, immersing you in the timeless sophistication of Cartier at Harrods. Social Media Splendor: Engage with the allure of Cartier and Harrods on Instagram and Facebook. The film invites you into the world of luxury, sparking anticipation and curiosity, while stills add an extra layer of elegance. Press and Print Presence: Our striking stills make waves in press and print media, generating buzz and exclusivity around the boutique launch. The images, rich in detail, become visual anchors for the excitement surrounding Cartier at Harrods. Digital Storefront: Explore the boutique virtually on Harrods.com, where the film and campaign seamlessly integrate. Immerse yourself in the luxury of Cartier through a holistic and engaging online experience. Results: The Cartier x Harrods social media campaign creates a global spectacle, with the film and stills generating engagement and excitement. From online platforms to press, the campaign ensures Cartier's boutique at Harrods is a must-visit destination. In Conclusion: Our social media campaign simplifies luxury, bringing Cartier and Harrods together for a global audience. Join us in celebrating the grandeur of the new boutique, where elegance meets anticipation in every frame.. CREDITS: PHOTOGRAPHY CHARLIE GRAY. FILM DIRECTOR: DANIEL BURDETT. STYLING: BECKY BRANCH. CASTING & MUSIC: CLIENT. PRODUCTION: WENDY HINTON https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/6238086d-df77-4376-9536-164faf07abec/Group-Cartier.png Cartier https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/5a40add6-c83a-4910-a4b1-a86ddc63c827/Cartier-group-port-2.png Cartier https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/1642506451735-A7M90LJSS1XUVYJQW1NP/Cartier-bellboys.jpg Cartier https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/5e57fc3b-61fa-477b-96b7-132d31575ba8/Cartier-lifts.png Cartier https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/1642507215861-2PN2SIY2AYAUWTSUJ8NS/Cartier-crop.jpg Cartier https://barneypickard.com/harrods-wrapped daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/72a3c87a-72dd-4a21-89d8-b083fff4b143/CHRISTMAS+WRAPPED+LOGO.png Harrods Wrapped https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/92b6b066-5e91-4198-afeb-1bc64ccf23bf/HARRODS+WRAPPED.png Harrods Wrapped - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/261739e4-2271-48a2-aaa3-6a7677b2c98e/Christmas-plasma.png Harrods Wrapped - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/984e1f30-df99-440a-8c68-cf850d80f846/ICONS+FOR+WRAPPED2.png Harrods Wrapped - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/1db58cd1-e00e-49b4-bc50-54ecb84b3463/iStock-808592798.png Harrods Wrapped - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/974da2ac-558f-4672-80f0-793752483476/WRAPPING+PAPER.png Harrods Wrapped - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/790bbc61-8ebe-46f4-b882-b6337bf42431/HARRODS-CHRISTMAS.png Harrods Wrapped - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/ff7e84cb-291a-4f18-84ad-92b01124b4d0/HarrodsXmasEntrance.png Harrods Wrapped - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://barneypickard.com/hbeauty daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/99b15718-cda4-42df-a8c3-ed73e64ee4b2/H-BEAUTY-PACK.png H-Beauty - H BEAUTY ’H Beauty is my beauty’ Celebrate the debut of 'H Beauty,' Harrods' first beauty store. This impactful campaign highlights diversity and inclusivity, resonating across social media, press ads, Brompton Road displays, and editorials in external publications, Harrods' magazine, and website. Key Elements: Diversity Showcase: 'H Beauty' isn't just a store; it's an ode to individual beauty. The campaign spotlights the vast offerings catering to everyone. Digital Impact: Engaging social media visuals and narratives build an inclusive online community, reflecting the richness of 'H Beauty.' Street Presence: Brompton Road becomes a visual feast, capturing 'H Beauty's' commitment to diverse beauty needs and preferences. Elegance in Print: Striking stills grace press ads, breaking traditional beauty standards. Editorials in various publications and Harrods' own platforms emphasize the store's trailblazing approach. Outcome: The 'H Beauty' campaign not only marks a Harrods milestone but sets a new beauty industry standard. Social media buzz, Brompton Road displays, and editorial coverage position 'H Beauty' as a destination celebrating every individual's beauty. In Essence: The 'H Beauty' launch is a bold embrace of diversity. From the digital vibrancy to the street displays, the campaign invites everyone to explore their unique beauty journey at 'H Beauty,' where beauty knows no boundaries. CREDITS: FILM DIRECTOR; DRUE BISLEY. FILM & SCRIPT CO-DIRECTORS; BARNEY PICKARD, KATIE SERVICE & OLIVIA DE COURCY. DOP; RUARAID ACHILLEOS. PHOTOGRAPHY; BENJAMIN MADGWICK. CASTING; AAMØ CASTING. SET & PROP STYLING'; CASEY CAREY, PRODUCTION WENDY HINTON, CHARLOTTE SANKEY. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/d0276de3-4b3f-4161-a35e-61ef25829f08/H_Beauty_Karen_PINK2.png H-Beauty https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/4c3edd9b-b5b3-4200-a59f-3844f3939281/H_Beauty_Jules-PINK.png H-Beauty https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/32be3520-8dc3-43f7-8b7e-a246d3188041/H_Beauty_Meganand+Rachel-PINK.png H-Beauty https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/a08420ac-6930-42b3-9f97-a6c1cd1a7cd6/H_Beauty_Ruoyi-PINK.png H-Beauty https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/7e8194f0-dacd-4a08-b640-1647457e43d2/H_Beauty_Olly-PINK2.png H-Beauty https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/b8afd667-48af-43e0-b60d-326473d44c6b/H_Beauty_Zeyneb-PINK.png H-Beauty https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/a0a5ab2d-128a-4f4f-82aa-aae580278660/IPHONE-H-BEAUTY.png H-Beauty https://barneypickard.com/taste-revolution daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/9a77f47f-0214-4594-bc41-549d1250ce8f/Taste+rev-logo-1.png Taste Revolution - The Taste Revolution: Unveiling Culinary Excellence at Harrods Experience a culinary journey like never before with 'The Taste Revolution' press campaign, spotlighting the extraordinary creations from Harrods' renowned and award-winning chefs. This enticing campaign graces Harrods' windows as captivating vinyl displays and transforms the food halls into immersive realms of decoration and promotion. The accompanying film, a visual feast in itself, takes centre stage across various social media channels and paid advertising. Campaign Highlights: Window Elegance: Harrods' windows adorned with stunning vinyls bring 'The Taste Revolution' to life, enticing passersby with glimpses of the gastronomic wonders within. Food Hall Ambiance: The campaign seamlessly extends into the heart of Harrods – the food halls. Here, it becomes both decoration and a promotional spectacle, creating an inviting atmosphere for culinary exploration. Digital Showcase: The accompanying film, a masterpiece in motion, spreads the taste revolution far and wide. Social media channels and paid advertising platforms become canvases, sharing the culinary artistry with a global audience. Outcome: The Taste Revolution press campaign doesn't just celebrate food; it transforms Harrods into a haven for gastronomic excellence. From the elegance of window displays to the immersive food hall experience and the dynamic reach of the film online, the campaign is a symphony of flavors and visuals. In Conclusion: Join us on a journey through 'The Taste Revolution' at Harrods, where every dish is a masterpiece and every bite is an experience. Explore, indulge, and savor the revolution of taste. CREDITS: PHOTOGRAPHY (FOOD): MOWIE KAY, PHOTOGRAPHY (REPORTAGE) BENJAMIN MC MAHON. FILM DIRECTOR: DANIEL BURDETT https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/1642663073558-K1VSW41C4CJ5ULH0UQ5P/HONEY.jpg Taste Revolution https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/1642627973699-5BB5X5FR2P145G6CKWJC/BREAD%2BDPS.jpg Taste Revolution https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/1642662826615-X90QNST57IYTDLKDLD72/TASTE-REV3.jpg Taste Revolution https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/afe4d7f0-ceb0-4da4-b726-d74ce772d02f/taste+revdps2.png Taste Revolution https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/e317b189-9915-42e9-92eb-ec12a3547286/CAKES_THREE.png Taste Revolution https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/1642662887257-9KDOTMKQ59I8IAOLIOHJ/TASTE%2BREV%2B4.jpg Taste Revolution https://barneypickard.com/dolcegabbana daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/be54df03-ebbd-49b7-adf3-d6d6ffb7f2b0/Harrods_D%26G_11.png Dolce & Gabbana - Dolce & Gabbana x Harrods: A Celebration of Family and Style In collaboration with Dolce & Gabbana, Harrods presents a campaign that captures the essence of joy when family comes together. This vibrant celebration unfolds across multiple platforms, inviting everyone to revel in the unique blend of luxury and familial bonds. Campaign Highlights: Stills in Harrods Magazine: Explore Dolce & Gabbana collections through captivating visuals in Harrods Magazine. Window Vinyls on Brompton Road: Engaging storefront displays along Brompton Road showcase the collaboration's elegance and style. Emotive Film: Watch the story unfold on in-store digital screens, across all digital platforms, and Dolce&Gabbana's social channels. Showcasing Elegance: The campaign seamlessly integrates Dolce & Gabbana's style with the warmth of family gatherings. Harrods Magazine serves as a canvas, highlighting the collections and bringing them to life through visually stunning stills. The storefront windows on Brompton Road become a dynamic exhibit, drawing attention to the exquisite collaboration. Digital Immersion: Step into the world of Dolce & Gabbana x Harrods with the emotive film. Whether on in-store plasma screens, digital platforms, or Dolce&Gabbana's social media, the film weaves a narrative that encapsulates the joy of family reunions and the elegance of the collaboration. Amplifying Presence: The campaign extends its reach beyond the Harrods audience to Dolce&Gabbana's social platforms, creating a shared experience for a broader community. The collaboration becomes a conversation, connecting with fashion enthusiasts and those who appreciate the beauty of family moments. Conclusion: Dolce & Gabbana x Harrods campaign is more than a collaboration; it's a celebration of family, style, and shared joy. From the pages of Harrods Magazine to the vibrant windows on Brompton Road, and the captivating digital narrative, this collaboration invites you to embrace the beauty of togetherness in the lap of luxury. CREDITS: PHOTOGRAPHY DIEGO MERINO. FILM DANIEL BURDETT. STYLING BECKY PALMANO & POPPY ROCK. CASTING EMMA SOMPER. PRODUCTION WENDY HINTON. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/d4df74b0-2b42-4b25-80b8-ec64c1a20de3/D%26G-6.png Dolce & Gabbana https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/0f6a0006-0b53-4a10-97e4-d51e839e3166/D%26G-3.png Dolce & Gabbana https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/54f212a8-fa36-47a0-b516-9789411fe1e4/D%26G-2.png Dolce & Gabbana https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/835b70c9-cfbd-40e7-93e5-23c9f6eafc72/D%26G-5.png Dolce & Gabbana https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/3b65e353-8844-4f41-8a2d-695d3bdcfb5c/D%26G-4.png Dolce & Gabbana https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/529996e2-153d-4e44-841f-7b7605e6699d/D%26G-7.png Dolce & Gabbana https://barneypickard.com/about daily 0.75 2022-02-03 https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/fbb84ae5-31f4-4091-8ed1-630d173f9004/Barney+Pickard.jpg About - Barney Pickard is a Creative / Art Director with over 20 years of experience working within the creative industry, with outstanding expertise in editorial design, art direction, branding, campaigns, photography and film direction. As the driving force behind creative for the iconic luxury retail store Harrods for over a decade, he has collaborated with some of the worlds most inspiring brands, which has seen his work showcased across multi-disciplines, including print, digital, and packaging. For all enquiries: info@thediaryofanartdirector.com https://barneypickard.com/showreel-1 daily 0.75 2022-01-31 https://barneypickard.com/home daily 1.0 2024-03-06 https://barneypickard.com/flowandpaddle daily 0.75 2024-01-04 https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/a9deecda-587b-4f60-a6c2-021d2472d811/FLOW%2BPADDLE-WEBSITE.jpg Flow + Paddle - Make it stand out Website design https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/277bad5d-5fc4-4347-b3ea-d6e291861cdc/Screenshot+2022-05-19+at+09.50.10.jpg Flow + Paddle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/ec0c1635-1856-4063-84a7-8855d10259b7/Screenshot+2022-05-26+at+15.49.59.png Flow + Paddle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/bf228f6f-bf25-44b3-93ad-ec1163c02a02/Flow%2BPaddle-totes.png Flow + Paddle - Make it stand out Tote bags https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/4ec47708-60f4-4c09-956c-67235e3ee29d/Screenshot+2022-05-18+at+17.24.43.png Flow + Paddle Flow and Paddle Inspired by the exciting and ever growing world of adventure. Flow+Paddle yoga, paddle boarding and hiking retreats have gone from strength to strength. The branding brief was to create a design and photography direction that gave a sense of adventure and showcased the individual activities. The identity itself needed to feel timeless, simple and clean, so it could be transferable in print and digital, with a secondary icon ident for merchandise and smaller representation. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/897b117f-e373-4f49-8a72-85f822fe864f/Screenshot+2022-05-19+at+10.11.40.png Flow + Paddle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/ece20b6c-ff28-4c8c-bbec-b5c6678c0996/DEVON+LANDSCAPE.png Flow + Paddle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/101b0395-55c3-4fe4-b313-b05683089d45/FLOWANDPADDLE-CHART.jpg Flow + Paddle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/c6a6676c-eee5-4842-921c-a73135747110/FLOW%2BPADDLE-BROCHURE.png Flow + Paddle - Make it stand out Brochure design https://barneypickard.com/harrods-magazine-redesign daily 0.75 2024-05-07 https://images.squarespace-cdn.com/content/v1/61519e696661bc43638744ec/77b898ea-6fcd-4c67-a9c9-02d5211b3fbe/NEW+HARRODS+MAGAZINE+LOGO.jpg Harrods Magazine re-design - Harrods Magazine Redesign: Elevating the Art of Discovery In response to the dynamic landscape of social media's demand for instant updates, Harrods Magazine is embarking on a transformative journey. Recognizing the need to adapt, the magazine is evolving into a curated portfolio of inspiration, desire, and adventure—an exquisite coffee table collectible that transcends traditional commercial publications. Key Changes: Journey of Discovery: Harrods Magazine is no longer just a source of information; it's a journey. Evolving from a newsstand approach, it becomes a beacon of discovery, inviting readers into a world of inspiration and desire with every turn of the page. Showcasing Excellence: The redesign focuses on showcasing the pinnacle of Harrods' offerings, both in-store and online. Every issue becomes a visual showcase of the very best products, reflecting the luxury and sophistication synonymous with the Harrods brand. Brand Reinforcement: Over the past decade, Harrods Magazine experimented with various fonts for its masthead. The redesign pivots to re-establish the iconic Harrods brand logo. This strategic decision aims to reconnect readers with the brand's enduring legacy, offering a seal of excellence that defines Harrods. Consistent Branding: The Harrods brand logo will consistently appear in its signature gold hue, providing a visual anchor for readers. This consistency reinforces the brand identity, fostering a sense of trust and reliability in the publication. Impact: The redesigned Harrods Magazine is not just a publication—it's an immersive experience. As a desirable coffee table collectible, it captures the essence of Harrods' luxury offerings. The intentional focus on the brand logo and color adds a touch of sophistication, resonating with readers and ensuring that each issue is a timeless keepsake. Conclusion: Step into the refined world of Harrods Magazine—your passport to inspiration, desire, and adventure. 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